Employer
branding
OUR APPROACH
Every company that values its people as integral contributors needs a sophisticated employer brand strategy and tactical plan to seamlessly transition into the desired workplace and effectively communicate this transformation.
Within our team, we combine strategic consulting, HR, and marketing perspectives and expertise, working in a holistic approach to develop customized solutions for our clients
Employer Branding along the employer Life Cycle model
Our services
Employer branding
Employer branding increases the value of the company, encourages internal collaboration, and prepares for the future. As the reputation of the brand grows, the overall value of the company increases. A successful employer brand strengthens the corporate culture, values, and serves as guidance in everyday tasks and events, enabling flexibility to respond to unexpected changes and challenges in the future.
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In our work, we always create a unique approach to develop our clients' employer brand strategy. As a first step, we understand the employer's goals, conduct a comprehensive audit to assess existing capabilities and resources, and evaluate the market situation. Then, actively involving members of the organization, we collaboratively define the target personas, formulate the Employee Value Proposition (EVP), main messages, and the strategy. Finally, we create a tactical and communication plan and activate the employer brand.
Development of a corporate brand and marketing strategy
The B2B marketing strategy is not the regular or ad-hoc social media activities, not a flashy sales folder, or a few newsletters, or even a series of events for partners. To contribute value to achieving business goals, a marketing strategy needs to be approached comprehensively, developed over time, based on an overarching concept.
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Our approach emphasizes that a good marketing strategy is comprehensive and consistent. It showcases who the company is by providing clear positioning and differentiation. The distinction is conveyed through the products and services it offers. A well-designed and developed B2B corporate brand results in greater commitment from all stakeholders. Understanding the values and culture of the corporate brand helps define and nurture the employer branding strategy.
A truly effective B2B marketing strategy can only be built by keeping the company's business goals in mind, starting from the basics, defining the fundamental brand values. We assist in this process by taking a holistic approach to brand building!
Any Questions?
info@techtonegroup.com
+36 70 347 0680
Mura utca 4
1138 Budapest